Forget About The Roof. Clean Sweep Needed Our Help To Raise The Bar.
When Clean Sweep approached Zolve in November of 2015, their business was doing just fine. The phones were ringing. Jobs were being scheduled and completed on time. Customers were happy. But “just fine” for Clean Sweep wasn’t enough. They wanted more.
As with most driven and successful small business owners, Clean Sweep stakeholders wanted to cross the chasm and take their organization to the “next level”. That’s where Zolve came in. Our Tasks? Increase brand awareness and drive new chimney cleaning and restoration business from homeowners and real estate agents in Baltimore County.
Image is everything. And when it came to Clean Sweep, their image wasn’t much to speak of. They were just another Chimney Sweep company in a sea of other Chimney Sweep companies, with some letters and phone number on the side of their trucks. From the first meeting, it was clear that if they wanted to take the business to the next level, they needed to take their brand to the next level.
Our approach was simple:
- Create a memorable, easily recognizable, trustworthy, and sexy brand, in a not so honest and sexy industry.
- Deliver a product that would change the way people perceived Clean Sweep as a business.
40% Increase in 2016 sales
329% increase in organic website traffic (6 months)
197% increase in direct website traffic (6 months)
A brand that stands out in their saturated market